She is a respected Geopolitical expert and Corporate Communications practitioner having worked in major international companies like PayPal, LVMH , McDonald’s, LIME. Leading their communications, public affairs and ESG departments.   She is Currently the VP strategy at Euros agency group working on ESG investment, brand sustainability advising cultural and craftmanship enterprises. Paloma is a lawyer with postgraduate studies in economics, digital and history.
 
Paloma continues to be engaged in the economy of tomorrow as a seed capital investor on development of inclusive business models, such as Freeda Media or Plume.
 
Paloma defends gender diversity and women’s empowerment to invest through Rating of financial services from the point of view of women, with her Initiative WEINvest .
 
She has been involved in major artistic projects with creators like Pierre Paulin and Agnes Varda. Always curious on how to progress the quest for art as a major driver of a better society.