« What if I fall? Oh, but my darling. What if you fly »

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Simona is a luxury leader who since 2015 has served in Coty, initially as Chief Marketing Officier and since 2020 as President of Luxury Brands Division where she played a key role in building the foundations of its growth.

Graduated from Bocconi University in Italy, having more than 25 years of experience in high-level positions within international groups in the beauty sector, she has a significant track record in luxury beauty and cosmetics and has held several senior positions at L’Oréal, Christian Dior Parfums, and Burberry. 

At Coty, Simona led the luxury division’s transformation after the merger with P&G Beauty and directed the Luxury teams in their efforts to reinforce growth in fragrances, as well as accelerating and diversifying Coty’s skincare and make-up categories such as Gucci Make-up. She also integrated Burberry, Kim Kardashian and Kylie Jenner’s beauty businesses to Coty portfolio and established recognized icons in the fragrance world with Marc Jacob Perfect, Gucci Bloom, and Boss Bottled.

Passionated by brand building, creativity, innovation, digital marketing she is a generous and inclusive leader who believes in exemplarity. All along her career she has contributed to the promotion of women’s leadership in the professional world, as well as to positively influence their image through a more inclusive and less discriminating vision of beauty that she was able to communicate in advertising campaigns for cosmetic brands, and this internationally.


Brand Building & Luxury Brand Building



Digital Marketing

Omnichannel marketing

Strategic portfolio management

Beauty Business

Influencer Marketing

President, Luxury Brands at Coty

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